Online Marketing
Having a website is only one piece of the puzzle. You also need to market the website and make it as easy as possible for prospective clients to find you and get in touch with you.
Search engine optimisation, online advertising, social media and many other tools will all be blended together into a holistic online marketing strategy including an executable plan with a list of actionable next steps.
Search engine optimisation
We will ensure that your site is easy for search engines such as Google, Yahoo! and Bing to find.
These days it is not enough anymore to merely have a presence online. Your website does nothing for your business if it cannot be found when somebody searches for certain key terms on Google.
Fully understanding search engine optimisation is like trying to guess the formula to Coca Cola’s secret recipe. No one other than Google knows exactly how they find and rank websites but through a lot of trial and error on an everyday basis, and a heap of knowledge sharing, industry professionals such as us at CVW Creative are able to tell you what works and what we recommend for your site.
If you like to learn more about how CVW Creative can help your website rank higher then do not hesitate to give us a call on 08 6424 0111.
Search engine marketing
Search engine marketing is all about people finding your site in the search results.
Similar to search engine optimisation, search engine marketing relates to the links that you see at the top of the results page and to the right hand side of the organic search results list. These two areas are where paid advertising appears.
There is a whole new level of skills required to set up and manage your search marketing which entails the skills of a traditional marketing person in terms of copy writing and an analytical mind in relation to working out which terms are the best for your business.
If this is an area of marketing that you like to explore CVW Creative can also help you in this regard. Give us a call on 08 6424 0111 today to find out more.
Social media marketing
Facebook has recently become the biggest website on the net; even Google is now advertising on Facebook.
Social Media is one of the easiest and most cost-effective ways to market your products and services these days.
CVW Creative can help you get on top of social media. Every business is different, and some social media platforms might not be right for your specific requirements. Together we will work on a social media strategy that is in line with your current marketing plan and that fits to your business.
And if you have no time to spend taking care of your social media presence, CVW Creative is happy to manage it for you. Just give us a call to discuss your options.
Traffic monitoring
Monitoring the traffic to your site can reveal a lot about your target audience. Just ask us how.
At CVW Creative we will set up a mechanism on your site that shows you who visited your site, where they came from, how long they stayed, what they looked at whilst they were there. This is absolutely crucial to any website project as you will be able to track how much business the website will directly be responsible for. But you will also be able to adjust your website should you find it is not producing the expected results.
We set these up free of charge and will also show you how they work. Now, there is an age old saying that says “If we build it they will come”. This is true to some extent because we will ensure the search engines will find you but if you want to increase the traffic to your website and make it a huge success then we can also set up a program where we work with you on a regular basis, to monitor your traffic, and help you devise strategies to help grow interest in your site. This is part of our ongoing digital strategy services.
Online marketing strategy development
Look at your website as a 24hour Sales Rep that does the work for you when you are not working.
When building a website or planning to enforce online business it is advisable to engage an online marketing strategist to help you develop a detailed plan and requirements list. After all a website is an additional facet of your overall marketing and sales strategy so you have to make sure it fits into your existing mix.
Having a website is only one piece of the puzzle. You also need to market the website and make it as easy as possible for prospective clients to find you and get in touch with you.
At CVW Creative we can help you develop a professional Online Marketing Strategy to create a successful online presence for your business. Search engine optimisation, online advertising, social media and many other tools will all be blended together into a holistic online marketing strategy including an executable plan with a list of actionable next steps.
We will work with you on an ongoing basis to ensure the developed strategy turns into success. This ongoing work may include but is not limited to:
- Search engine optimisation
- Pay-per-click advertising on Google & Yahoo
- Social media marketing and social media advertising
- Blogging
- Back-linking campaigns
- Article marketing & online press releases
- Video marketing
- Automated mailing lists and newsletters
- Traffic monitoring
- And much more
Getting the right mix and getting the mix right requires a bit of work and determination and at CVW Creative, our goal is to help you achieve the success your business deserves.